Alpille, timeless watchmaking, symbolizes a lifestyle in harmony with nature. A brand born in the Alpilles, at the heart of Provence.

A FUSION OF WATCHMAKING PASSION AND LOVE FOR THE LAND

In the heart of Provence, amid landscapes bathed in sunlight and lavender fields rippling under the Mistral’s caress, the idea of Alpille was conceived. It was the story of a fusion between the passion for watchmaking and the love for a land, the tale of a young man whose childhood was punctuated by strolls in the Alpilles and the colorful markets of Saint-Rémy-de-Provence.

He grew up surrounded by the wonders of Provence, from ancient olive groves to steep rocky crests. Every element of this land seemed imbued with timeless wisdom and rustic grace.

He decided to intertwine his destiny with that of his homeland. He aimed to create a watch that didn’t just count time but celebrated it. A watch that would symbolize a way of life imbued with Provençal tranquility and authenticity.

The dial of each Alpille watch would be crafted from noble wood, chosen for its durability and unique grain, each piece telling a different story. The straps would be made of genuine leather, selected for their ability to age gracefully, becoming more beautiful and acquiring a patina over time, like the tanned skin of farmers working under the sun.

THE TIMELESS BEAUTY OF THE ALPILLES

The Alpille brand came to life, nurtured by the heritage of artisanal craftsmanship and the timeless beauty of the Alpilles. Each watch is an exceptional piece, assembled by hand with meticulous care. And every tick-tock is a subtle reminder to take the time to live, to savor each moment with the serenity of a stroll through the Provençal hills.

Alpille is more than a brand; it’s a celebration of life itself, a tangible link between the past and present, a tribute to the Provence region. And through each Alpille watch, Provence beats to the rhythm of time, elegant, timeless, and authentic.