Alpille, timeless watchmaking, symbolizes a lifestyle in harmony with nature. A brand born in the Alpilles, at the heart of Provence.

A FUSION OF WATCHMAKING PASSION AND LOVE FOR THE LAND

In the heart of Provence, amid landscapes bathed in sunlight and lavender fields rippling under the Mistral’s caress, the idea of Alpille was conceived. It was the story of a fusion between the passion for watchmaking and the love for a land, the tale of a young man whose childhood was punctuated by strolls in the Alpilles and the colorful markets of Saint-Rémy-de-Provence.

He grew up surrounded by the wonders of Provence, from ancient olive groves to steep rocky crests. Every element of this land seemed imbued with timeless wisdom and rustic grace.

He decided to intertwine his destiny with that of his homeland. He aimed to create a watch that didn’t just count time but celebrated it. A watch that would symbolize a way of life imbued with Provençal tranquility and authenticity.

The dial of each Alpille watch would be crafted from noble wood, chosen for its durability and unique grain, each piece telling a different story. The straps would be made of genuine leather, selected for their ability to age gracefully, becoming more beautiful and acquiring a patina over time, like the tanned skin of farmers working under the sun.

The Soul of the People of Saint-Rémy-de-Provence

In the heart of the Alpilles, where the hills stretch under the radiant sun and every stone tells a story, Alpille comes to life. Inspired by the authenticity of the people of Saint-Rémy-de-Provence, our brand celebrates the elegance and character of the men and women who shape this unique region.

Each Alpille watch is much more than just an accessory: it reflects the soul of its creators, local artisans driven by their passion and deep connection to the land. Hand-assembled, our watches capture the essence of a vibrant, living Provence, while honoring the traditions and way of life of this remarkable region.